Category: Industry
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C.K. Whitner’s Department Store
Read more: C.K. Whitner’s Department StoreOn December 2nd 1980 management announced that the 103 year old C.K. Whitner’s Department store located on the 400 block of Penn Street would be shuttering permanently in January of 1981. Declining foot traffic downtown was cited as the reason why the business was no longer having success in that location. At this time Whitner’s…
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Berks Beryllium Lands on Moon – On this day in 1969
Read more: Berks Beryllium Lands on Moon – On this day in 1969On November 14th 1969 the second crewed flight to the moon, known as Apollo 12, launched from Kennedy Space Center in Florida. It successfully made contact with the moon on this day, November 19th 1969. When it landed, so did small but significant pieces from Berks County. A number of components on the lunar lander…
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Ronco’s Pharmacy
Read more: Ronco’s PharmacyMichael Ronco, RPh first opened his pharmacy in June of 1956. The original pharmacy was located at the corner of Dwight Street and Cleveland Avenue in West Lawn. In 1967, the pharmacy moved to 3311 Penn Avenue in West Lawn, where it remained for nearly half a century. Michael retired from his pharmacy business in…
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A.T.V. Bakery
Read more: A.T.V. BakeryTheir beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941,…
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Millionth Case of Reading Beer in 1965 – On this Day
Read more: Millionth Case of Reading Beer in 1965 – On this DayThe millionth case of beer this year rolled off the assembly line at the Reading Brewing Co. yesterday and Harry Fischman, president of the company, right, was there to mark the occasion. Fischman is seen showing the case to Thomas Ames, left, packaging engineer, and E. Edward Messer, center, brewmaster. Fischer noted that the millionth…
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Reading Brewing Co Closes – On this day 1976
Read more: Reading Brewing Co Closes – On this day 1976On this day in 1976 the Reading Brewing Co. shuttered permanently. Employee’s cited miss-management for the bankruptcy of the company. Management blamed industry giants killed the small-guy brewers like Reading. Maybe a little bit of both are true. All local breweries that were once popular met their demise around this time due to heat from…
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Pensupreme Soda Machine Mystery
Read more: Pensupreme Soda Machine MysteryA reader wrote to me regarding a piece in their possession which was once used by Penn Dairy for trade shows. It is an automated soda fountain with characters which move when plugged in. It still functions and as you can see from the photos below appears to be in impeccable condition. Roughly three feet…
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On this Day- Nov 22, 1976 – Reading Brewing Company building demolished
Read more: On this Day- Nov 22, 1976 – Reading Brewing Company building demolishedThe Reading Brewing Company history can be found in this article. Millions of gallons of golden “suds” rested in the holding tanks, in the above photo, over the years the Reading Brewing Co. was in operation. In all, 23 tanks holding 650 barrels with 32 gallons of beer per barrel were located in the building…
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Spirit of Stone Manor; The Eberly Estate
Read more: Spirit of Stone Manor; The Eberly EstateIf you have ever driven south on Route 10 and crested Green Tree Hill, you may have noticed a quiet old mansion sitting back in the shadows behind the rehab hospital. Maybe you have wondered what the story behind it is. The Tudor castle style mansion was built by Fink Construction Company in 1925 for…
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Josiah Dives & the Ghosts of Folly Farm
Read more: Josiah Dives & the Ghosts of Folly FarmJosiah Dives was born in 1851 in Canterbury, England. He started his business career after moving to London at the age of 13 following his Father’s death. When coming to America in 1872, his first residence was Hartford, CT. This is where he met George Pomeroy and John Stewart. Together they came to Reading and…
