Millionth Case of Reading Beer in 1965 – On this Day

Reading Beer

The millionth case of beer this year rolled off the assembly line at the Reading Brewing Co. yesterday and Harry Fischman, president of the company, right, was there to mark the occasion. Fischman is seen showing the case to Thomas Ames, left, packaging engineer, and E. Edward Messer, center, brewmaster. Fischer noted that the millionth case last year came off the line Aug. 26th, and a total of 1,916,645 cases were produced that year. The case contained the brewery’s new six pack, 16 oz. “glass can” package. The brewing company recently completed a $2,000,000 expansion and modernization plan, the president said. – Eagle Photo

Born and raised in Berks, I am fascinated by the style, design & culture of the mid-late 20th century. I started this website to research and build a collection of the places, things and stories I have heard about my entire life. Read more here.

One Reply to “Millionth Case of Reading Beer in 1965 – On this Day”

  1. Nice bit of nostalgia from the time Reading actually produced stuff. Have to admit I never liked that brand of beer, but the city had other active breweries too.

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