Category: Reading
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C.K. Whitner’s Department Store
Read more: C.K. Whitner’s Department StoreOn December 2nd 1980 management announced that the 103 year old C.K. Whitner’s Department store located on the 400 block of Penn Street would be shuttering permanently in January of 1981. Declining foot traffic downtown was cited as the reason why the business was no longer having success in that location. At this time Whitner’s…
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West Shore Bypass New Exchanges – 1963
Read more: West Shore Bypass New Exchanges – 1963On this day in the Reading Eagle – 1963 Traffic is rolling over the newly opened West Shore Bypass. Several motorists commented on the time saved in using the new road. One reported reaching the center of Reading from the bypass junction at the Philadelphia Pike in seven minutes, a saving of about 13 minutes.…
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On this Day – Dec 1st 1984
Read more: On this Day – Dec 1st 1984A fire rips through the building at 527 Penn Street destroying a photography studio on the upper floors which caved into Ciao Restaurant, a pizza shop, on the main level.
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Santa Lands a Helicopter in City Park – On this day in 1955
Read more: Santa Lands a Helicopter in City Park – On this day in 1955Happy Thanksgiving Berks Nostalgiacs! The holiday season is here, so here is a peek back to that time that Santa Claus flew a helicopter and landed it at City Park in Reading. It happened on this day, November 25th, 1955. Two little girls served as a reception committee for Santa Claus after he landed his…
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Reading’s Christmas Balloon Parade – On this day in 1953
Read more: Reading’s Christmas Balloon Parade – On this day in 1953On this day, November 21st, 1953, over 50,000 gathered to watch the first ever Christmas balloon parade make its way down Penn Street in Reading. Public transportation was swamped, and it was reported that adults and children walked from as far as Wyomissing to see the spectacle. The upper photo shows what City Park looked…
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Warren Street Bypass | 1959 and Today
Read more: Warren Street Bypass | 1959 and TodayBefore the Reading Motor Inn, or Berkshire Mall, there was sprawling farmland and a highway system that was still being integrated into the rural roads of Spring Township. On this day in 1959 the Warren Street Bypass reopened after the construction depicted below closed the roadway for an extended period. The bridge branching off from…
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Reading’s North West Jr. High 10th Graders | 1942
Read more: Reading’s North West Jr. High 10th Graders | 1942This photo was sent in by reader Katie; found in a home she recently purchased. The photo states the students are the 10th grade class at North West Jr. High school in 1942. Do you recognize anyone in this class photo? At this point any remaining members of this class would be roughly 97-98 years…
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5th & Penn – 1962
Read more: 5th & Penn – 1962FLASHBACK FRIDAY: The traffic circle in the center of Reading as pictured in 1962; notice WEEU on the north side of the 400 block.
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A.T.V. Bakery
Read more: A.T.V. BakeryTheir beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941,…
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Millionth Case of Reading Beer in 1965 – On this Day
Read more: Millionth Case of Reading Beer in 1965 – On this DayThe millionth case of beer this year rolled off the assembly line at the Reading Brewing Co. yesterday and Harry Fischman, president of the company, right, was there to mark the occasion. Fischman is seen showing the case to Thomas Ames, left, packaging engineer, and E. Edward Messer, center, brewmaster. Fischer noted that the millionth…
