Category: Americana
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C.K. Whitner’s Department Store
Read more: C.K. Whitner’s Department StoreOn December 2nd 1980 management announced that the 103 year old C.K. Whitner’s Department store located on the 400 block of Penn Street would be shuttering permanently in January of 1981. Declining foot traffic downtown was cited as the reason why the business was no longer having success in that location. At this time Whitner’s…
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Santa Lands a Helicopter in City Park – On this day in 1955
Read more: Santa Lands a Helicopter in City Park – On this day in 1955Happy Thanksgiving Berks Nostalgiacs! The holiday season is here, so here is a peek back to that time that Santa Claus flew a helicopter and landed it at City Park in Reading. It happened on this day, November 25th, 1955. Two little girls served as a reception committee for Santa Claus after he landed his…
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Reading’s Christmas Balloon Parade – On this day in 1953
Read more: Reading’s Christmas Balloon Parade – On this day in 1953On this day, November 21st, 1953, over 50,000 gathered to watch the first ever Christmas balloon parade make its way down Penn Street in Reading. Public transportation was swamped, and it was reported that adults and children walked from as far as Wyomissing to see the spectacle. The upper photo shows what City Park looked…
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Happy Hollow Playground – Wyomissing
Read more: Happy Hollow Playground – WyomissingOn April 10, 1910 a meeting was held in the Borough Hall building at the corner on Penn Avenue and Wyomissing Boulevard. Various speakers spoke about the need for a public recreation area, and it was decided officials would be elected to form a a committee to organize a playground association. On May 16th, 1910…
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Reading’s North West Jr. High 10th Graders | 1942
Read more: Reading’s North West Jr. High 10th Graders | 1942This photo was sent in by reader Katie; found in a home she recently purchased. The photo states the students are the 10th grade class at North West Jr. High school in 1942. Do you recognize anyone in this class photo? At this point any remaining members of this class would be roughly 97-98 years…
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Sunset Diner – Route 422
Read more: Sunset Diner – Route 422Sunset Diner (Now Family restaurant) is located on route 422 in Exeter. It has been in business since at least the late 1950s.According to the ad below they had the best Dutch Cooking. Quite a bold claim!
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5th & Penn – 1962
Read more: 5th & Penn – 1962FLASHBACK FRIDAY: The traffic circle in the center of Reading as pictured in 1962; notice WEEU on the north side of the 400 block.
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A.T.V. Bakery
Read more: A.T.V. BakeryTheir beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941,…
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Millionth Case of Reading Beer in 1965 – On this Day
Read more: Millionth Case of Reading Beer in 1965 – On this DayThe millionth case of beer this year rolled off the assembly line at the Reading Brewing Co. yesterday and Harry Fischman, president of the company, right, was there to mark the occasion. Fischman is seen showing the case to Thomas Ames, left, packaging engineer, and E. Edward Messer, center, brewmaster. Fischer noted that the millionth…