Category: 1950s
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Reading’s Christmas Balloon Parade – On this day in 1953
Read more: Reading’s Christmas Balloon Parade – On this day in 1953On this day, November 21st, 1953, over 50,000 gathered to watch the first ever Christmas balloon parade make its way down Penn Street in Reading. Public transportation was swamped, and it was reported that adults and children walked from as far as Wyomissing to see the spectacle. The upper photo shows what City Park looked…
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Warren Street Bypass | 1959 and Today
Read more: Warren Street Bypass | 1959 and TodayBefore the Reading Motor Inn, or Berkshire Mall, there was sprawling farmland and a highway system that was still being integrated into the rural roads of Spring Township. On this day in 1959 the Warren Street Bypass reopened after the construction depicted below closed the roadway for an extended period. The bridge branching off from…
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Sunset Diner – Route 422
Read more: Sunset Diner – Route 422Sunset Diner (Now Family restaurant) is located on route 422 in Exeter. It has been in business since at least the late 1950s.According to the ad below they had the best Dutch Cooking. Quite a bold claim!
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Ronco’s Pharmacy
Read more: Ronco’s PharmacyMichael Ronco, RPh first opened his pharmacy in June of 1956. The original pharmacy was located at the corner of Dwight Street and Cleveland Avenue in West Lawn. In 1967, the pharmacy moved to 3311 Penn Avenue in West Lawn, where it remained for nearly half a century. Michael retired from his pharmacy business in…
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A.T.V. Bakery
Read more: A.T.V. BakeryTheir beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941,…
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May Day Tradition
Read more: May Day TraditionMay Day was a spring celebration tradition amongst public school kids and teenagers during the mid-20th century in Berks. The day would be marked by outside activities, singing, dancing and the crowning of a May Day Queen and court, similar to homecoming today. It seems like May Day peaked as a tradition in the 1940s…
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Pensupreme Soda Machine Mystery
Read more: Pensupreme Soda Machine MysteryA reader wrote to me regarding a piece in their possession which was once used by Penn Dairy for trade shows. It is an automated soda fountain with characters which move when plugged in. It still functions and as you can see from the photos below appears to be in impeccable condition. Roughly three feet…
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Zeswitz – 812 Penn Street
Read more: Zeswitz – 812 Penn StreetZeswitz is a music store that most Berks Countians recognize, but some of you may remember when one of the locations was in downtown Reading on the 800 block of Penn Street. Zeswitz was founded in 1923 by Philadelphia native William “Bill” Zeswitz Sr. According to Zeswitz’s website he was, “master luthier and maker of…
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Bowl-O-Rama
Read more: Bowl-O-RamaBowl-O-Rama opened its doors in 1957; a dream of its five shareholders who bought the land and built the alley on Perkiomen Avenue in Exeter Township. It was home to local bowling leagues, social events and gatherings over the years. There was a bar and grille in the establishment as well as 40 bowling lanes.…
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Reading Street Railway Company Strike
Read more: Reading Street Railway Company StrikeOn this day in 1950; the Reading Street Railway Company went on a sudden Bus Strike after negotiations on contracts came up short. This stopped all bus and street-car service in the city of Reading, which as you can imagine caused problems for those who relied on the service. Some of the conferees in a…
