Ronco’s Pharmacy

Ronco's Pharmacy
Penn Avenue location in West Lawn in 1975

Michael Ronco, RPh first opened his pharmacy in June of 1956. The original pharmacy was located at the corner of Dwight Street and Cleveland Avenue in West Lawn. In 1967, the pharmacy moved to 3311 Penn Avenue in West Lawn, where it remained for nearly half a century.

Michael retired from his pharmacy business in 2014, and passed away in 2015.… Read Full Article

A.T.V. Bakery

ATV Bakery
ATV Bakery pictured in 1956

Their beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941, ATV Bakery was born.… Read Full Article

Zeswitz – 812 Penn Street

Zeswitz
812 Penn Street pictured in 1953

Zeswitz is a music store that most Berks Countians recognize, but some of you may remember when one of the locations was in downtown Reading on the 800 block of Penn Street.

Zeswitz was founded in 1923 by Philadelphia native William “Bill” Zeswitz Sr. According to Zeswitz’s website he was, “master luthier and maker of world-class violins, and founded the company to serve the Reading Symphony Orchestra and musicians in the area.Read Full Article