A.T.V. Bakery

ATV Bakery
ATV Bakery pictured in 1956

Their beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941, ATV Bakery was born.… Read Full Article

Zeswitz – 812 Penn Street

Zeswitz
812 Penn Street pictured in 1953

Zeswitz is a music store that most Berks Countians recognize, but some of you may remember when one of the locations was in downtown Reading on the 800 block of Penn Street.

Zeswitz was founded in 1923 by Philadelphia native William “Bill” Zeswitz Sr. According to Zeswitz’s website he was, “master luthier and maker of world-class violins, and founded the company to serve the Reading Symphony Orchestra and musicians in the area.Read Full Article

Jake’s Sandwich Shop – Mt. Penn – Then & Now

inside in 1961
Google user image – Andy Shean

Jake’s was opened in 1946 and sits at 232 Carsonia Avenue in Mt. Penn. It will be celebrating its 75th anniversary this year. The establishment was opened by Jake Meyers at its original location on Perkiomen Avenue. By the 1960s it was located in its current spot on Carsonia. The menu started out with burgers, hot dogs and fries and has since expanded to include all sorts of hoagies, wraps and salads.… Read Full Article

Berks Nostalgia