Category: Americana
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A.T.V. Bakery
Read more: A.T.V. BakeryTheir beginnings can be traced back over a century ago when Paolo Alberti came to America from Palermo, Sicily and opened “Alberti’s Bakery” in the early 1900s. In the beginning Alberti’s competed with two other local Sicilian bakers; Tomasi and Vecchio. Paolo’s son, Joe, decided to join forces with the rival bakers and in 1941,…
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Millionth Case of Reading Beer in 1965 – On this Day
Read more: Millionth Case of Reading Beer in 1965 – On this DayThe millionth case of beer this year rolled off the assembly line at the Reading Brewing Co. yesterday and Harry Fischman, president of the company, right, was there to mark the occasion. Fischman is seen showing the case to Thomas Ames, left, packaging engineer, and E. Edward Messer, center, brewmaster. Fischer noted that the millionth…
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Chef’s Inn – Sinking Spring | Monday Mystery
Read more: Chef’s Inn – Sinking Spring | Monday MysteryUPDATE: This building sat on the lot that the now abandoned bank building sits on next to McDonalds. In the 40s/50s it changed names to the “Blue Lantern Inn” and finally the “Piccadilly Restaurant“. It was demolished to make way for the construction of the People’s Trust City Bank in 1961. Does anyone remember this…
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The Trexler Mansion / Reading Elks Lodge 115
Read more: The Trexler Mansion / Reading Elks Lodge 115The mansion that sits at 5th and Franklin streets was built in 1869 by a man named Horatio Trexler. He used the home as a private residence for his family until his death on March 19, 1900 at 87 years of age. After his passing his two surviving children, daughters Mary Ann Eckert and Emma…
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Happy Mothers Day
Read more: Happy Mothers DayHappy Mothers Day to all the Moms, Grandmoms and Great-Grandmoms out there. I have been blessed to come from a long maternal line of strong women who filled those aforementioned roles for me. This Mothers day is the first without one making it bittersweet. Its been nearly 4 months since my Grandmother died unexpectedly. There…
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May Day Tradition
Read more: May Day TraditionMay Day was a spring celebration tradition amongst public school kids and teenagers during the mid-20th century in Berks. The day would be marked by outside activities, singing, dancing and the crowning of a May Day Queen and court, similar to homecoming today. It seems like May Day peaked as a tradition in the 1940s…
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Reading Brewing Co Closes – On this day 1976
Read more: Reading Brewing Co Closes – On this day 1976On this day in 1976 the Reading Brewing Co. shuttered permanently. Employee’s cited miss-management for the bankruptcy of the company. Management blamed industry giants killed the small-guy brewers like Reading. Maybe a little bit of both are true. All local breweries that were once popular met their demise around this time due to heat from…
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Santa Photo Mystery Location – From the Family Album
Read more: Santa Photo Mystery Location – From the Family AlbumMy Mother and Aunt are in the process of going through my Grandmother’s possessions and cleaning out her house. They came across these photos of children and their mothers waiting in line to sit on Santa’s lap. My Grandmother is the young woman in the white coat and black hat, holding the hand of my…
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Pensupreme Soda Machine Mystery
Read more: Pensupreme Soda Machine MysteryA reader wrote to me regarding a piece in their possession which was once used by Penn Dairy for trade shows. It is an automated soda fountain with characters which move when plugged in. It still functions and as you can see from the photos below appears to be in impeccable condition. Roughly three feet…
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Woomert’s Store | West Reading
Read more: Woomert’s Store | West ReadingAccording to a 1931 Reading Times article Woomert’s Store was located at Third Avenue and Sunset Road in West Reading and owned by a William H. Woomert. The building is still standing but has been renovated since the above image. From street view you can tell that some of the brickwork has been altered to…
