Berks County Christmas – Day 9 – Santa at Pomeroy’s

Ninth day of Christmas – December 7th, 1947. Santa Claus has a line of little children at Pomeroy’s Department store.

Robert Deturk tells Santa what he wants…December 1947…Sixth Floor of Pomeroy’s. It’s likely that some who glance upon this page will experience a deja vu moment, as untold numbers of Reading-area youngsters once stood on this very spot and had their pictures taken. A visit to Pomeroy’s toy department, on the top floor of this landmark business-site, was an absolute must each and every Christmas season. The store’s decorators and imagineers went to great lengths to make the visit memorable. The same can be said for the elaborate show-windows facing Penn and South 6th Streets. One highlight of Toyland many recall was the North Pole-setting with it’s giant igloo that must have stoof 15 to 20 feet high. It was a sight to remember…and it has been remembered by many who wandered around inside.

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