Category: Retail

  • Stichter Hardware Company – 505 Penn Street

    Stichter Hardware was a well-known name amongst Reading merchants for over a century and a half. To get the full picture of the history of this specific site, we need to go back to the Berks County’s colonial period. The lot where this building sits was once owned by Conrad Weiser, who erected the first…

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  • What Happened to Reading, Pennsylvania?

    Without fail every time I post an old photo of Penn Street there are multiple comments asking, “what happened to Reading?” (and this is putting it nicely). Generally these comments are rhetorical and negative in nature, but sometimes I believe folks are genuine in wanting to know how we went from thriving industrial city of…

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  • Pomeroy’s Proposed Expansion – On this Day 1957

    An architect’s drawing of the proposed $1,500,000 expansion and modernization project at Pomeroy’s, Inc., is shown in the top photo, while below inside the outlined area, are the five buildings which will be razed and the diner, at 6th and Cherry streets, which will be moved to make way for the new construction. (Eagle Staff…

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  • C.K. Whitner’s Department Store

    On December 2nd 1980 management announced that the 103 year old C.K. Whitner’s Department store located on the 400 block of Penn Street would be shuttering permanently in January of 1981. Declining foot traffic downtown was cited as the reason why the business was no longer having success in that location. At this time Whitner’s…

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  • Zeswitz – 812 Penn Street

    Zeswitz is a music store that most Berks Countians recognize, but some of you may remember when one of the locations was in downtown Reading on the 800 block of Penn Street. Zeswitz was founded in 1923 by Philadelphia native William “Bill” Zeswitz Sr. According to Zeswitz’s website he was, “master luthier and maker of…

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  • Haunted Fairgrounds Square Mall

    The Fairgrounds Square Mall has itself become a ghost. It was just demolished over what will inevitably go down as the infamous Summer of 2020. The mall was on its last leg for years, and it only seemed fitting that it would meet its end in such a year as this one has been. However,…

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  • Pagoda Lion Heads – On this Day | Oct 8th 1971

    Pagoda’s Lion Heads Removed & Replaced In Oct 1971 the 20 original stone lion and dragon heads were removed from the roof of the Pagoda. They sat at the corner of each point of the roof partially to ward off evil but mainly to protect each corner where tile could not be fastened. There are…

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  • Josiah Dives & the Ghosts of Folly Farm

    Josiah Dives was born in 1851 in Canterbury, England. He started his business career after moving to London at the age of 13 following his Father’s death. When coming to America in 1872, his first residence was Hartford, CT. This is where he met George Pomeroy and John Stewart. Together they came to Reading and…

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  • Antietam Valley Shopping Center

    The Antietam Valley Shopping Center was built in 1961 along St. Lawrence Avenue and Perkiomen Avenue on the edge of St. Lawrence and Mt. Penn. At the time of the picture above in 1969 various smaller stores included a state store, beer distributor, pastry shop, Merchants, insurance and more. Larger anchors included Woolworth’s and Pantry…

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  • 6th & Penn Street Reading

    Pictured above is 6th & Penn Streets in 1949. On the immediate right is Pomeroy’s Department Store. A block north in the background is the Berks County Court House. All of the buildings between the photographer and the Court house were razed in the 1970s as a part of downtown Reading’s revitalization efforts. Can you…

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Berks Nostalgia