Reading Hospital Photo Mystery

I got an email asking for help to solve the mystery of where the below photo was taken. The photo is of the back of the Reading Hospital around the time it was built in the mid-late 20s.

I checked out a few aerial photos I have of the area from 1927 and 1940. Due to the angle of the shot being straight on, I concluded it have to be on the museum grounds, and had to have been taken in the general area circled below.

When I looked a little harder at the photo the below things popped out at me. I believe a stone wall, Wyomissing Creek and Parkside Drive North (which was just a dirt road then) are visible in the photo. The stone wall is still at the museum, it runs along the Museum side.

Stone wall today

However, the image doesn’t appear to be taken from the museum itself. Does anyone remember another structure being on the museum grounds? Maybe some sort of stone gazebo with the swan decorative railing? Any information would be appreciated.

DeLuca’s Camera Center

Photo Courtesy of Ron Shurr

Deluca’s Camera Center was originally located at 617 Penn Street in Reading. It was founded in 1947 by Louis and Antoinette DeLuca.

The article above from June 1990 mentions that the store moved to 518 Penn Street from 520 Penn Street. However it mentions nothing about it’s original location on the 600 block. In the late 80s/early 90s they had multiple locations around the county.

DeLuca’s filed for bankruptcy in early 1993, and subsequently liquidated and closed by the end of the same year.

Two Guys Department Store – Shillington

Two Guys Shillington
Pictured: Dr. Marcelo Manubay

These photos below were sent in by Ron Shurr, a faithful correspondent of Berks Nostalgia. Take a look inside the Two Guys Department Store that was located on 724 in Shillington, where Ollies and the Trading Post now are, directly across from the old Dempsey’s American Restaurant that was recently torn down to make way for a Sheetz. Ron’s recollection of his short time working in the Camera department  is as follows:

“Here are some pictures of Two Guys inside the store once located in Shillington, PA.  I don’t remember the exact dates they were taken, but it was in the very early nineteen sixties.  The pix are primarily of the Appliance, TV and Camera departments with most of the individuals being employed there.  At that time, the Two Guys store was a few blocks from the Shillington Restaurant and Market, next to the Crest House and across the street from a Tiny Tim fast food establishment, near the intersection of Hwy. 724.  They would be open seven days a week, which was a problem at that time considering the Blue Laws.  Working there, I remember  law  enforcement, coming by the store on Sunday afternoons to forcefully close the store.  Wow, how times have changed!

One thing that I remembered having worked for Pomeroy’s department store, before working at Two Guys, was the Appliance and TV manager.  Jack Bush was the manager, who left a buyer management position at Pomeroy’s, in downtown Reading.  Other department managers came from different Two Guys locations, a few from as close as Allentown while others were from the New Jersey area.

I remember helping to set up the Lighting Fixture department with a New Jersey Corporate Owner-partner, Manny Brecker.  Together we wired and hung fixtures.  The department was located between the Camera and Appliance departments.  I don’t remember when they officially closed, but I was only there a short time before accepting a Camera store management position in Carlisle, PA.”

Two Guys Shillington
A then-new stereo set

Two Guys Shillington
Left To Right: JACK DUNN SALESMAN, JACK BUSH DEPT MGR APPLIANCES FORMERLY WITH POMEROYS AND UNKNOWN SALESMAN

Two Guys Shillington
Unknown Sales Associate

Two Guys Shillington
JACK DUNN PRESSING DISPLAY TWO GUYS APPL AND TV SALES

Two Guys Shillington
JACK DUNN AND ANOTHER ASSOCIATE TV DEPT

Two Guys was a discount store founded in 1946 by New Jersey brothers Sidney and Herbert Hubschman. This location in Shillington opened sometime in the 1950s. The entire company went defunct by 1982, so I am guessing this store location shuttered sometime shortly before then.

Post Two Guys, the building was subdivided into several different stores, with Pathmark taking the left (entrance on the side) and Rickel’s taking the right. After Rickel’s closed the store was divided further into Ollie’s and A.C. Moore. Pathmark was sold to Giant in 1997 and relocated in 2005; A.C. Moore relocated in 2004.  –Source

The Ollies is still there, along with a Trading Post store, however, the side-entry Grocery store section has been vacant since Giant left in 2005.

Two Guys Shillington
Today

Inside Pomeroy’s in the 60s

These photos were sent in by Ron Shurr, he worked in the Camera department at Pomeroy’s in the early 60s and had a passion for photography. Thanks for sharing these, Ron.

Inside Pomeroy's 60s
HOWIE HELLER AND STELLA BIALAS SPORTS SALES

Inside Pomeroy's in the 60s
MICHAEL SCHORN SPORTS DEPT SALES

Inside Pomeroy's 60s
MISS POLAROID AT POMEROYS DEPT STORE READING

Inside Pomeroy's 60s
DONNIE AND STELLA AT POMEROYS DEPT STORE READING

Early 90s before demolition

A few memories from Ron:

I worked in the camera department, my first job out of high school. Photography was a hobby and was a staff photographer and yearbook photographer at Exeter HS class of 1960. Later became store manager and buyer in the photographic industry for Hollywood Photo Reading and Classic Photo Allentown, both then owned by Classic Photo. I managed Reading branch, bought for both stores and was in charge of all their retail advertising. We were the leading supply of photo equipment for the Reading Eagle and Western Electric and Bell Labs, major players in Reading. I would meet most of the Eagle photographic staff at Jimmie Kramers for nickel beer night on Wednesdays. Lots of stories and memories from Reading. The location of Hollywood Photo then was 529 Penn Street, which was the building with cellar rooms and it was told to me that Baby Face Morgan, the gangster was shot, while playing cards, in one of those rooms below the store. We used the downstairs as storage and stockroom, and there were two rooms still there, but without doors.

-Ron Shurr