Tulpehocken Farms Dairy Store

Tulpehocken Farms Dairy Store was located at the intersection of State Hill Road and Van Reed Roads in Spring Township. The storefront was built onto the dairy barn in 1962. It’s location was roughly here.

Pictured in 1975

Tulpehocken Farms was a farm store where you could buy fresh dairy milk the way it used to be; thick, with a layer of cream on top when it sat undisturbed for a while.

1958 Aerial Photo

It closed down in the early 80s . The land was eventually sold to a developer in 1984 and the farm buildings were razed. State Hill Road was also widened. Some of the land was developed into homes, some was sold to Penn State Berks.

A 100 Year Review of Berks – Happy New Year 2020!

Happy New Year Berks County! Not only is it a new year but also the beginning of a new decade. As we leave behind the 2010s, let’s look back on the beginning of the last 10 decades, and some of the events that we experienced together as a community during them. The past is important and sometimes comforting, but it is also important to look forward. There is so much more nostalgia yet to be made!

1920

Notable Events from this Decade

1930

Notable Events from this Decade

1940

Notable Events from this Decade

1950

Notable Events from this Decade

1960

Notable Events from this Decade

1970

Notable Events from this Decade

1980

Notable Events from this Decade

1990

Notable Events from this Decade

2000

Notable Events from this Decade

2010

Notable Events from this Decade

Millmont Bus Stop, 5th & Penn Street, 1940s

It’s Christmastime, snow is falling, and shoppers are catching the bus back to Millmont from 5th & Penn St.

The Hitching Post – 3337 Penn Ave – West Lawn

The Hitching Post was a very popular restaurant located in the Springmont section of West Lawn. Built in the 1930s, it was originally a Howard Johnson’s. It then became an establishment called the Imperial Club. Finally, it became the Hitching Post in the 1960s. Countless anniversaries, birthdays, organizational meetings and other celebrations were held here over the course of 4 decades.

The Hitching Post in 1975

When it opened as the Hitching Post it was owned by Charles Schwambach, who also owned the Queen of the Valley Diner, located east up Penn Avenue by the old Iron Bridge.

1958 Aerial of Howard Johnson’s
2017 Google Map Aerial

The Hitching Post in West Lawn closed its doors in mid-1997.

Redevelopment

In February 1999 Wawa finalized development plans for a Wawa Convenience store to be built on the site of the Hitching Post, and in July they purchased it.

Reading Eagle July 27th 1999

Wawa opened it’s West Lawn location shortly after New Year 2000. Not everyone was happy with Wawa’s rampant takeover of Berks.

January 2000 Reading Eagle

As much as I love Wawa, maybe Kyle has a point. We sacrifice history for convenience all the time. Many of these places that take us back to a different time are gone, but my goal with Berks Nostalgia is to make sure they are never forgotten.

A Revival

The Hitching Post returned in 2011, under a new generation of the Zeppos family, who owned it in West Lawn from 1979-1991. It is located in Bern Township along Route 183. It is still in business today and has great reviews.

January 2011 Reading Eagle

Miracle Mart – 2101 Centre Ave

Miracle Mart - Reading

Miracle Mart was a 50,000 square foot department store on Route 61/Centre Ave in North Reading. There is very little information online about Miracle Mart or its origins, besides that there was a more well-documented and unrelated Canadian department store chain by the same name. Looking at aerial photos of the area leads me to believe this location in Reading, Pennsylvania was opened in 1959.

October 1958 Aerial

The aerial photograph above was from October 1958, and it appears the building in the location of Miracle Mart is much smaller and shaped differently than the aerial below from July 1971. Perhaps it was under construction or it is another building entirely. Also cropped in the above photograph is Reading Municipal Stadium, which sits diagonally across Route 61 from the department store.

July 1971 Aerial

The newspaper ads below are from the November 1959 Reading Eagle. So its fairly safe to assume the store was built and opened at some point in the year between the aerial and ad.

1959 Reading Eagle Ad

Miracle Mart was just another face in the sea of discount stores that exploded into popularity in the mid-century. The market became over-saturated and like many others, Miracle Mart was eventually consumed by a bigger fish. In 1973 Miracle Mart was bought out by King’s Discount Department store, which operated over 100 other stores across the country at the time.

July 1973 Ad from Reading Eagle

Aside: These ads from 1973 have King’s listed at the junction of Routes 61 & 422, but surely they meant route 61 and route 12/Warren St Bypass? I’m not sure why the bypass there would have ever been considered 422. Even before the Schuylkill bypass 422 business ran East – West through Reading on Penn Street. If you know what’s up with this, feel free to drop it in the comments.

August 1973 Ad from Reading Eagle

Completing the circle of retail life; King’s Department Store filed for bankruptcy in 1982 after it reached a pinnacle of 190 stores nationwide and went defunct by 1984. Eventually this location was converted into office space.

2101 Centre Ave

Currently, the building is occupied by Berks County Intermediate Unit.

Another Company located in this office park is Fromm Electric. I found this Retro signage from Google street view in 2015. It looks like they recently updated the sign and covered their old logo up. Bit of a shame, the cursive “Fromm” is in a lovely mid-century style.

Fromm Electric Retro Sign