Berks County Christmas – Day 5 – 4th and Penn

Fifth Day of Christmas – Looking west down toward 4th and Penn Street in the 1950s. Happy shoppers walk around downtown looking for the perfect Christmas gift.

The American House building is on the left in the distance.

Born and raised in Berks, I am fascinated by the style, design & culture of the mid-late 20th century. I started this website to research and build a collection of the places, things and stories I have heard about my entire life. Read more here.

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Marilyn Grill Heffner i
Marilyn Grill Heffner i
4 years ago

Chiarelli Brothers music and appliance store is the lighted windows on the left! I was working for them as Home Economist! And salesgirl even switchboard for the hotel! Loved working for the Chiarellis!

Dave P.
Dave P.
1 year ago

Yeah, that is Chiarelli Brothers before they put the big sign up on the side of the building around 1967/1968.

Michael DiBlasi
Michael DiBlasi
1 year ago

Miss Chiarelli (daughter of the owner) was my music teacher at West Lawn Elementary School in the late 1950s, early 60s. She always had a big, beautiful smile.

David Procter
David Procter
3 years ago

Not “Third and Penn”. Looking towards “Fourth Street”. Chiarelli’s on the left, Marvel Ranch on the right. Photo taken from around the old Pep Boys store.

Ron
Ron
1 year ago

Looking west on penn on the north side to fourth street

BERKS NOSTALGIA