Berks Nostalgia

Berks County Christmas – Whitners & Sears

Written by

Alexa Freyman

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On the 23rd Day of Berks County Christmas – Department Store Cheer

Whitners Department Store & Sears

1940s Penn Street, Reading PA – Whitner’s Department Store & Sears decorated at Christmas

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  1. Nice! I go to school here right now, and now I love to know about the history of my school!…

  2. Your right! I do know much about this school right now though. I go to it and I am sadly…

  3. The Eagles did their pre season training at Albright College during the late 1960’s

  4. I loved the chocolate-covered pretzels and Swedish fish. Fern would be sitting in the back watching TV when we came…

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This is a Pomeroy's charge plate; pre-cursor to the credit card. They were used in the 30s through the 50s. It would be laid in an imprinter with a charge slip, inked and stamped with the buyers name and address and record of the transaction for "easy" bookkeeping. Mainly it reduced written copying errors. Dressing your best on Easter morning used to be the thing to do. Then everyone paraded around the Reading Public Museum grounds to show everyone else how good they looked, I suppose. 😅 Pictured is my Grandmother [middle] and her siblings on Easter morning 1948 The Fairgrounds Square Mall under construction in 1980 with Al Boscov standing center [colorized]

Alexa Freyman

Born and raised in Berks, I am fascinated by the design, architecture, culture & style of the 20th century. I started this website to research and build a collection of the places, things and stories I have heard about my entire life. Read more here.

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Berks Nostalgia